Tartan Week – Going through Over Haul

Ministers are going to overhaul Tartan Week, their annual promotion of Scotland in the US, after six years of failings were highlighted in a consultants’ report.

Although touted at home as a showcase for Scotland, the £650,000 event gathered little news coverage in the US this year, with even participants unclear about its objectives. There was a “low awareness” of events during the week and “low attendance”

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